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Statistics and facts about the target groups

An airport venue offers the opportunity for targeted meetings and attention. The majority of our travellers are business people who have spending power and are an attractive target group for the majority of Swedish businesses. Below is more statistical information about our travellers:

• 65% men
• 35% women
• Majority aged between 30 and 49
• 75% business travellers
• 59% hold a leading position in top or middle management
• 29% travel more than 10 times a year
• 60% earn between SEK 450800,000
• Travellers spend on average 90 minutes at the airport


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