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Global tourism on the increase

Tourism to Europe is up 5 percent. In Sweden, the number of guest-nights has increased by as much as 10.5 percent, and if we only look at visitors from outside Europe, the increase is about 20 percent. These are some of the findings from a survey carried out by the United Nations World Tourism Organization (UNWTO).

Global tourism on the increase

The increase in tourism in Europe is somewhat higher than in the rest of the world. In Sweden, the Stockholm and Gothenburg regions attract the most international visitors.    

The greatest numbers of international tourists who travel to Sweden come from Germany and Norway. However, there is also growing interest in more distant countries, with one out of five guest-nights in 2015 booked from a country outside Europe. Overnight stays from China were up by as much as 28.5 per cent and the figure for India was 17.9 per cent. The number of guest-nights from the US increased 5.6 per cent.

According to the UNWTO’s World Tourism Barometer, world tourism will grow by about 4 per cent in 2016. One trend noted in the organisation’s annual travel surveys is that travellers want to visit destinations where they feel safe.